Vinschool: The triumphs and challenges of scaling Vingroup’s not-for-profit school

Vinschool: The triumphs and challenges of scaling Vingroup’s not-for-profit school

What does it take to set up the next level of schools that encourages academic excellence at an international level in a developing country? How should the school brand itself to communicate that commitment to excellence to prospective students’ parents? How can a school provide that level of academ...

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Bibliographic Details
Main Authors: TAN, Chin Tiong, BHATTACHARYA, Lipika
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Marketing
Education Innovation
Positioning Strategy
Brand Conceptualisation
Value Proposition
Scaling a Brand
Education
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/297
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0004%20%5BVinschool%5D/SMU-20-0004%20%5BVinschool%5D.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/297
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0004%20%5BVinschool%5D/SMU-20-0004%20%5BVinschool%5D.pdf

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