Vinschool: The triumphs and challenges of scaling Vingroup’s not-for-profit school

• Main Authors: TAN, Chin Tiong, BHATTACHARYA, Lipika
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Marketing; Education Innovation; Positioning Strategy; Brand Conceptualisation; Value Proposition; Scaling a Brand; Education
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/297; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0004%20%5BVinschool%5D/SMU-20-0004%20%5BVinschool%5D.pdf
• Institution: Singapore Management University

What does it take to set up the next level of schools that encourages academic excellence at an international level in a developing country? How should the school brand itself to communicate that commitment to excellence to prospective students’ parents? How can a school provide that level of academ...