Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore

Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore

10.1108/10662240210430937

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Bibliographic Details
Main Authors: Teo, T.S.H., Tan, J.S.
Other Authors: DECISION SCIENCES
Format: Article
Published: 2013
Subjects:
Brand equity
Business strategy
Customer satisfaction
Internet
Marketing strategy
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43978
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43978

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