Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore

• Main Authors: Teo, T.S.H., Tan, J.S.
• 其他作者: DECISION SCIENCES
• 格式: Article
• 出版: 2013
• 主題: Brand equity; Business strategy; Customer satisfaction; Internet; Marketing strategy
• 在線閱讀: http://scholarbank.nus.edu.sg/handle/10635/43978

10.1108/10662240210430937