Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore

10.1108/10662240210430937

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Bibliographic Details
Main Authors: Teo, T.S.H., Tan, J.S.
Other Authors: DECISION SCIENCES
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43978
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-439782023-10-27T09:28:59Z Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore Teo, T.S.H. Tan, J.S. DECISION SCIENCES Brand equity Business strategy Customer satisfaction Internet Marketing strategy 10.1108/10662240210430937 Internet Research 12 3 258-275 2013-10-09T03:23:44Z 2013-10-09T03:23:44Z 2002 Article Teo, T.S.H., Tan, J.S. (2002). Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore. Internet Research 12 (3) : 258-275. ScholarBank@NUS Repository. https://doi.org/10.1108/10662240210430937 10662243 http://scholarbank.nus.edu.sg/handle/10635/43978 000176652500006 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Brand equity
Business strategy
Customer satisfaction
Internet
Marketing strategy
spellingShingle Brand equity
Business strategy
Customer satisfaction
Internet
Marketing strategy
Teo, T.S.H.
Tan, J.S.
Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
description 10.1108/10662240210430937
author2 DECISION SCIENCES
author_facet DECISION SCIENCES
Teo, T.S.H.
Tan, J.S.
format Article
author Teo, T.S.H.
Tan, J.S.
author_sort Teo, T.S.H.
title Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
title_short Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
title_full Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
title_fullStr Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
title_full_unstemmed Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
title_sort senior executives' perceptions of business-to-consumer (b2c) online marketing strategies: the case of singapore
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43978
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