Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore

10.1108/10662240210430937

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Bibliographic Details
Main Authors:	Teo, T.S.H., Tan, J.S.
Other Authors:	DECISION SCIENCES
Format:	Article
Published:	2013
Subjects:	Brand equity Business strategy Customer satisfaction Internet Marketing strategy
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43978
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43978
record_format	dspace
spelling	sg-nus-scholar.10635-439782023-10-27T09:28:59Z Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore Teo, T.S.H. Tan, J.S. DECISION SCIENCES Brand equity Business strategy Customer satisfaction Internet Marketing strategy 10.1108/10662240210430937 Internet Research 12 3 258-275 2013-10-09T03:23:44Z 2013-10-09T03:23:44Z 2002 Article Teo, T.S.H., Tan, J.S. (2002). Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore. Internet Research 12 (3) : 258-275. ScholarBank@NUS Repository. https://doi.org/10.1108/10662240210430937 10662243 http://scholarbank.nus.edu.sg/handle/10635/43978 000176652500006 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Brand equity Business strategy Customer satisfaction Internet Marketing strategy
spellingShingle	Brand equity Business strategy Customer satisfaction Internet Marketing strategy Teo, T.S.H. Tan, J.S. Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
description	10.1108/10662240210430937
author2	DECISION SCIENCES
author_facet	DECISION SCIENCES Teo, T.S.H. Tan, J.S.
format	Article
author	Teo, T.S.H. Tan, J.S.
author_sort	Teo, T.S.H.
title	Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
title_short	Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
title_full	Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
title_fullStr	Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
title_full_unstemmed	Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore
title_sort	senior executives' perceptions of business-to-consumer (b2c) online marketing strategies: the case of singapore
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43978
_version_	1781411246137933824

Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore

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