China’s Kweichow Moutai: Hangover on the horizon at the world’s most valuable liquor company? (A) (English version)

China’s Kweichow Moutai: Hangover on the horizon at the world’s most valuable liquor company? (A) (English version)

This is a two-part case. Case A is set in October 2018, when Zenn Lee, Senior Analyst at a Shanghai-based securities brokerage, was working on the investment advisory to his clients on Kweichow Moutai (KM), the maker of the super-premium Moutai brand of baijiu, a Chinese spirit. The day before, KM’s...

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Bibliographic Details
Main Authors: REDDY, Karempudi Srinivas, APPASAMY, Lakshmi, JOSHI, Havovi Heerjee
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
International marketing
Integrated marketing
Global brands
Market opportunities
Marketing strategy
Brands
Asian Studies
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/362
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0030%20%5BKWEICHOW%20MOUTAI%5D/SMU-20-0030%20%5BKWEICHOW%20MOUTAI%20A%5D.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/362
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0030%20%5BKWEICHOW%20MOUTAI%5D/SMU-20-0030%20%5BKWEICHOW%20MOUTAI%20A%5D.pdf

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