The Effect of E-Marketing Mix on the Competitive Advantage of Selected Metro Manila Clothing Retailers

• Main Authors: Muros, Nathanael Ian G., Ong, Erika Mae C., Pineda, Eisha Jesieka, Vidallon, Caden R.
• Format: text
• Published: Animo Repository 2023
• Subjects: competitive advantage; e-marketing mix; online retail; clothing industry; technology
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/4; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1775/viewcontent/PP_EBO_Muros_Ong_Pineda_Vidallon___Nathanael_Ian_Muros.pdf
• Institution: De La Salle University

Following the constant technological developments in the 21st century, e-marketing emerged and became a staple component of corporate globalization. The prevalence of the Internet resulted in more opportunities for businesses to conduct their sales, and as such, it is believed that the application o...