The Effect of E-Marketing Mix on the Competitive Advantage of Selected Metro Manila Clothing Retailers

The Effect of E-Marketing Mix on the Competitive Advantage of Selected Metro Manila Clothing Retailers

Following the constant technological developments in the 21st century, e-marketing emerged and became a staple component of corporate globalization. The prevalence of the Internet resulted in more opportunities for businesses to conduct their sales, and as such, it is believed that the application o...

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Bibliographic Details
Main Authors: Muros, Nathanael Ian G., Ong, Erika Mae C., Pineda, Eisha Jesieka, Vidallon, Caden R.
Format: text
Published: Animo Repository 2023
Subjects:
competitive advantage
e-marketing mix
online retail
clothing industry
technology
Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_research/4
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1858/viewcontent/Abstract_The_Effect_of_E_Marketing_Mix_on_the_Competitive_Advantage_of_Selected_Metro_Manila_Clothing_Retailers.docx.pdf
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Institution: De La Salle University

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https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_research/4
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1858/viewcontent/Abstract_The_Effect_of_E_Marketing_Mix_on_the_Competitive_Advantage_of_Selected_Metro_Manila_Clothing_Retailers.docx.pdf

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