Paris Baguette: Quintessentially French with love from Korea
This case is set in February 2016, when Paris Baguette (PB) has just been declared the winner at the, touted as the most prestigious baking competition in the world held each year in Paris. PB had started operations in 1945 with a small bakery in North Korea. By 2014, it boasted of 3,200 outlets in...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/206 https://cmp.smu.edu.sg/case/3501 |
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| Institution: | Singapore Management University |
| Language: | English |