An integrated marketing communications campaign proposal for Generali
The Philippine insurance market has seen exceptional double-digit growth in recent years. At present, there are about more than 25 million Filipinos covered by life insurance. This development is brought about by a relatively strong Philippine economy which grew to 6.1% full year gross domestic prod...
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| 主要作者: | |
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| 格式: | text |
| 語言: | English |
| 出版: |
Animo Repository
2016
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| 主題: | |
| 在線閱讀: | https://animorepository.dlsu.edu.ph/etd_masteral/4866 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11704/viewcontent/Elaine_Rose_Capati_IMC_Generali2.pdf |
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| 機構: | De La Salle University |
| 語言: | English |