An integrated marketing communications campaign proposal for Generali
The Philippine insurance market has seen exceptional double-digit growth in recent years. At present, there are about more than 25 million Filipinos covered by life insurance. This development is brought about by a relatively strong Philippine economy which grew to 6.1% full year gross domestic prod...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4866 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11704/viewcontent/Elaine_Rose_Capati_IMC_Generali2.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |