An integrated marketing communications campaign for Cebu Pacific Air piso protect
CEB Piso Protect is a new product introduced by leading low-cost carrier Cebu Pacific Air. As the company diversifies into non-flight ancillaries to defend current market share, CEB Piso Protect, a personal accident microinsurance was introduced last March 2022. In partnership with AXA Philippines a...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/56 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1064&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |