An integrated marketing communications campaign for Cebu Pacific Air piso protect

CEB Piso Protect is a new product introduced by leading low-cost carrier Cebu Pacific Air. As the company diversifies into non-flight ancillaries to defend current market share, CEB Piso Protect, a personal accident microinsurance was introduced last March 2022. In partnership with AXA Philippines a...

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Bibliographic Details
Main Author: Tiozon, Kaira S.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/56
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1064&context=etdm_market
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Institution: De La Salle University
Language: English

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