An integrated marketing communications campaign for Benilde Alumni Merchandise

• المؤلف الرئيسي: Jao, Erickson Edgar O.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Clothing and dress—Philippines—Marketing; Souvenirs (Keepsakes)—Philippines—Marketing; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_market/75; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1078&context=etdm_market
• المؤسسة: De La Salle University

BAM Benilde Alumni Merchandise is a collegiate apparel brand that caters to the alumni, students, and community of De La Salle-College of Saint Benilde. The brand was founded in 2008 by the De La Salle-College of Saint Benilde Alumni Association to provide Benildeans with high-quality merchandise. T...