An integrated marketing communications campaign for Benilde Alumni Merchandise
BAM Benilde Alumni Merchandise is a collegiate apparel brand that caters to the alumni, students, and community of De La Salle-College of Saint Benilde. The brand was founded in 2008 by the De La Salle-College of Saint Benilde Alumni Association to provide Benildeans with high-quality merchandise. T...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/75 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1078&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |