An integrated marketing communications campaign for Benilde Alumni Merchandise

• Main Author: Jao, Erickson Edgar O.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Clothing and dress—Philippines—Marketing; Souvenirs (Keepsakes)—Philippines—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/75; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1078&context=etdm_market
• Institution: De La Salle University

BAM Benilde Alumni Merchandise is a collegiate apparel brand that caters to the alumni, students, and community of De La Salle-College of Saint Benilde. The brand was founded in 2008 by the De La Salle-College of Saint Benilde Alumni Association to provide Benildeans with high-quality merchandise. T...