An integrated marketing communications campaign for Planet Dive
The Philippines’ tourism industry is one of the hardest-hit industries by the negative effects of the COVID-19 pandemic. As we find ways to control the virus and the economy starts to climb its way back up in the coming years, the domestic market will be willing to explore the country’s beautiful is...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6241 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13325/viewcontent/FelicianoFinalEdited.pdf |
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| Institution: | De La Salle University |
| Language: | English |