An integrated marketing communications campaign for Planet Dive

The Philippines’ tourism industry is one of the hardest-hit industries by the negative effects of the COVID-19 pandemic. As we find ways to control the virus and the economy starts to climb its way back up in the coming years, the domestic market will be willing to explore the country’s beautiful is...

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Bibliographic Details
Main Author: Feliciano, Anica Lorraine S.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6241
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13325/viewcontent/FelicianoFinalEdited.pdf
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Institution: De La Salle University
Language: English
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