An integrated marketing communications campaign for Del & Kate

An integrated marketing communications campaign for Del & Kate

The purpose of this study is to determine the factors that influence the intention of Filipino women to purchase feminine care products with enhanced features. Specifically, this study aims to answer the following: What factors affect Filipino women’s intention to purchase their current feminine...

Full description

Saved in:
Bibliographic Details
Main Author: Fabian, Veronica D.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Feminine hygiene products > Philippines > Marketing Sanitary napkins > Philippines > Marketing
Del & Kate (Philippines) > Marketing
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/18
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1028&context=etdm_market
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdm_market/18
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1028&context=etdm_market

Similar Items