An integrated marketing communications campaign for Del & Kate
The purpose of this study is to determine the factors that influence the intention of Filipino women to purchase feminine care products with enhanced features. Specifically, this study aims to answer the following: What factors affect Filipino women’s intention to purchase their current feminine...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/18 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1028&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |