An integrated marketing communications campaign for Gruppo Dolci, Inc

An integrated marketing communications campaign for Gruppo Dolci, Inc

Filipinos’ interest in frozen desserts surged during the pandemic. It is depicted as a literal quick blissful escape from the bitter reality that is happening across the globe. They crave refreshments such as ice cream whenever they are having an awful day or exhausted from working remotely --- the...

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Bibliographic Details
Main Author: Jordan, Chiara Marie Reataza
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Gruppo Dolci, Inc. (Philippines) > Marketing Frozen desserts > Philippines > Marketing
Frozen desserts industry > Philippines > Marketing
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/8
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1002&context=etdm_market
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdm_market/8
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1002&context=etdm_market

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