Integrated marketing communications campaign for Victory Liner Inc.
An IMC campaign for Victory Liner that aims to increase the company’s overall ticket sales by the end of June 2023. Victory Liner is one of the largest and most trusted provincial bus companies in Northern Luzon. With the intense competition in the market, challenges as well as expected growth of th...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/55 |
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| Institution: | De La Salle University |
| Language: | English |