An integrated marketing communications campaign for Carefree Acti-Fresh Panty Liner

• المؤلفون الرئيسيون: Angeles, Lecxis, Jose, Maria Anna Celina B., Mateo, Althea Chrizelle E., Tan, Princess, Uy, Nicole Anne M.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2012
• الموضوعات: Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/18222
• المؤسسة: De La Salle University

Carefree is the leading international brand of the company, Johnson & Johnson (J&J).1 It is the market leader among the panty liner brands. In 2012, Carefree started advertising their Acti-Fresh series with PANTYFEEL design in the Philippines (LOWE Philippines, 2012). The variants of the ser...