An integrated marketing communications campaign for Carefree Acti-Fresh Panty Liner
Carefree is the leading international brand of the company, Johnson & Johnson (J&J).1 It is the market leader among the panty liner brands. In 2012, Carefree started advertising their Acti-Fresh series with PANTYFEEL design in the Philippines (LOWE Philippines, 2012). The variants of the ser...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18222 |
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| Institution: | De La Salle University |
| Language: | English |