Integrated marketing communications campaign for Victory Liner Inc.

• Main Author: De Jesus, Nicole Beatrice M.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Bus lines—Philippines—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/55
• Institution: De La Salle University

An IMC campaign for Victory Liner that aims to increase the company’s overall ticket sales by the end of June 2023. Victory Liner is one of the largest and most trusted provincial bus companies in Northern Luzon. With the intense competition in the market, challenges as well as expected growth of th...