An integrated marketing communications campaign for Gruppo Dolci, Inc
Filipinos’ interest in frozen desserts surged during the pandemic. It is depicted as a literal quick blissful escape from the bitter reality that is happening across the globe. They crave refreshments such as ice cream whenever they are having an awful day or exhausted from working remotely --- the...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/8 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1002&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |