An integrated marketing communications [campaign] for Grant Industries, Inc.

This study and campaign aims to propose an integrated marketing campaign for Grant Industries, Inc., producer and manufacturer of Gransil the cold-processed capable silicone elastomer dedicated for personal care products and formulations. This research was conducted to understand the current situati...

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Bibliographic Details
Main Author: Derraco, Alissa U.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5301
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Institution: De La Salle University
Language: English