An integrated marketing communications campaign on Globe GCash

• Main Author: Francisco, Edward Joseph C.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Gcash > Marketing; Advertising > Financial services industry; Electronic funds transfers; Communication in marketing; Sales promotion; Globe Telecom; Inc
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4404
• Institution: De La Salle University

Gone are the days when the use of mobile phones was confined to sending a text message, making a call, downloading games and applications, listening to music or browsing through the Internet. In this day and age, where competition has become increasingly more pronounced in the telecommunications bus...