Your money right at your fingertips: How Globe GCash revolutionizes the mobile money industry: An integrated marketing communications campaign
Gone are the days when the use of mobile phones was confined to sending a text message, making a call, downloading games and applications, listening to music or browsing through the Internet. In this day and age, where competition has become increasingly more pronounced in the telecommunications bus...
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| Format: | text |
| Language: | English |
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Animo Repository
2010
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5062 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11900/viewcontent/Francisco_Your_Money_Right_at_your_Fingertips_FINAL_2.pdf |
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| Institution: | De La Salle University |
| Language: | English |