An Integrated marketing communications campaign for MoneyGram Money Transfer
As a thesis for the course, Bachelor of Science in Commerce Major in Advertising Management (ADV), the group is required to make an Integrated Marketing Communication (IMC) Campaign for a particular brand. The brand/account is currently held by the agency where in the group did their On-The Job Trai...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18224 |
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| Institution: | De La Salle University |
| Language: | English |