The stability of time versus money valuations
In this work, we propose that the stability of consumer preferences in decision making differs depending on whether the resource in question is time or money. Two competing hypotheses are tested: whereas prior research has demonstrated greater ambiguity in the value of time (vs. money) thus pointing...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5274 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6273/viewcontent/v37_acr_v37_15196.pdf |
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| Institution: | Singapore Management University |
| Language: | English |