The stability of time versus money valuations

In this work, we propose that the stability of consumer preferences in decision making differs depending on whether the resource in question is time or money. Two competing hypotheses are tested: whereas prior research has demonstrated greater ambiguity in the value of time (vs. money) thus pointing...

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Bibliographic Details
Main Authors: LEE, Leonard, LEE, Michelle P., ZAUBERMAN, Gal
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5274
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6273/viewcontent/v37_acr_v37_15196.pdf
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Institution: Singapore Management University
Language: English
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