The Stability of Time- versus Money-based Product Evaluations

The Stability of Time- versus Money-based Product Evaluations

Consumers constantly make product decisions involving temporal and monetary considerations. In this work, we examine how consideration of these two fundamental economic resources influences the stability of product evaluations. Results from a series of seven experiments demonstrate that, despite pri...

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Bibliographic Details
Main Authors: LEE, Leonard, LEE, Michelle P., ZAUBERMAN, Gal
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Time versus Money
Preference Consistency
Affective Processing
Choice
Decision-Making
Business
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4238
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5237/viewcontent/TimeMoneyConsistency_LeeLeeZauberman.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/4238
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5237/viewcontent/TimeMoneyConsistency_LeeLeeZauberman.pdf

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