The Stability of Time- versus Money-based Product Evaluations

• Main Authors: LEE, Leonard, LEE, Michelle P., ZAUBERMAN, Gal
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Time versus Money; Preference Consistency; Affective Processing; Choice; Decision-Making; Business; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4238; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5237/viewcontent/TimeMoneyConsistency_LeeLeeZauberman.pdf
• Institution: Singapore Management University

Consumers constantly make product decisions involving temporal and monetary considerations. In this work, we examine how consideration of these two fundamental economic resources influences the stability of product evaluations. Results from a series of seven experiments demonstrate that, despite pri...