The Stability of Time- versus Money-based Product Evaluations
Consumers constantly make product decisions involving temporal and monetary considerations. In this work, we examine how consideration of these two fundamental economic resources influences the stability of product evaluations. Results from a series of seven experiments demonstrate that, despite pri...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4238 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5237/viewcontent/TimeMoneyConsistency_LeeLeeZauberman.pdf |
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| Institution: | Singapore Management University |
| Language: | English |