Roles of ambassadors and influencers in Dove’s co-development towards advancing social well-being

With the changing trends in business, it is essential to understand how different actors involved in a campaign enable a brand’s objective. This study aims to understand how internal stakeholders of an advocacy campaign can produce a positive outcome to the external stakeholders’ social well-being o...

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Main Authors: Espenida, Ivanna Chantal A., Gallentes, Harriet Sheen B., Ontiveros, Cyrielle A., Tugade, Rina Rose G.
格式: text
語言:English
出版: Animo Repository 2022
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在線閱讀:https://animorepository.dlsu.edu.ph/etdb_manorg/9
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1015&context=etdb_manorg
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機構: De La Salle University
語言: English