The role of social media marketing activities in promoting brand equity and patronage of restaurants: A parallel mediation model

• المؤلف الرئيسي: Aballa, Kenneth C.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Internet marketing—Philippines; Brand choice—Philippines; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_dsi/10; https://animorepository.dlsu.edu.ph/context/etdm_dsi/article/1011/viewcontent/The_role_of_social_media_marketing2_activities_in_promoting_brand_Redacted.pdf
• المؤسسة: De La Salle University

Micro, small, and medium enterprises, or MSMEs, are vital elements that shape the Philippine economy. The COVID-19 pandemic hastened the adoption of social media marketing activities as indispensable tools for the survival of businesses. Despite this, many establishments still need to effectively ut...