The role of social media marketing activities in promoting brand equity and patronage of restaurants: A parallel mediation model
Micro, small, and medium enterprises, or MSMEs, are vital elements that shape the Philippine economy. The COVID-19 pandemic hastened the adoption of social media marketing activities as indispensable tools for the survival of businesses. Despite this, many establishments still need to effectively ut...
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| Format: | text |
| Language: | English |
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Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_dsi/10 https://animorepository.dlsu.edu.ph/context/etdm_dsi/article/1011/viewcontent/The_role_of_social_media_marketing2_activities_in_promoting_brand_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |