The role of social media marketing activities in promoting brand equity and patronage of restaurants: A parallel mediation model

Micro, small, and medium enterprises, or MSMEs, are vital elements that shape the Philippine economy. The COVID-19 pandemic hastened the adoption of social media marketing activities as indispensable tools for the survival of businesses. Despite this, many establishments still need to effectively ut...

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書目詳細資料
主要作者:	Aballa, Kenneth C.
格式:	text
語言:	English
出版:	Animo Repository 2023
主題:	Internet marketing—Philippines Brand choice—Philippines Marketing
在線閱讀:	https://animorepository.dlsu.edu.ph/etdm_dsi/10 https://animorepository.dlsu.edu.ph/context/etdm_dsi/article/1011/viewcontent/The_role_of_social_media_marketing2_activities_in_promoting_brand_Redacted.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	De La Salle University
語言:	English

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