The effects of digital customer experience on the brand image of Asia United Bank: moderated by digital innovation and adoption behavior

• المؤلفون الرئيسيون: Choy, Jon Jedric L., Go, Patrick Carlo L., Goh To Kang, Raphael Ivan C., Lim, Renee Francesca D.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Branding (Marketing); Internet banking; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/157; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1162/viewcontent/The_Effects_of_Digital_Customer_Experience_on_the_Brand_Image3.pdf

Digital innovation and adoption behavior has a pivotal role in moderating how customer digital experience influences brand image through cohesive interactions that delights their customers. This study aims to provide strong empirical evidence of the relationship between digital customer experience i...