The effects of digital customer experience on the brand image of Asia United Bank: moderated by digital innovation and adoption behavior

The effects of digital customer experience on the brand image of Asia United Bank: moderated by digital innovation and adoption behavior

Digital innovation and adoption behavior has a pivotal role in moderating how customer digital experience influences brand image through cohesive interactions that delights their customers. This study aims to provide strong empirical evidence of the relationship between digital customer experience i...

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Bibliographic Details
Main Authors: Choy, Jon Jedric L., Go, Patrick Carlo L., Goh To Kang, Raphael Ivan C., Lim, Renee Francesca D.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Branding (Marketing)
Internet banking
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/157
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1162/viewcontent/The_Effects_of_Digital_Customer_Experience_on_the_Brand_Image3.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/157
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1162/viewcontent/The_Effects_of_Digital_Customer_Experience_on_the_Brand_Image3.pdf

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