The effects of digital customer experience on the brand image of Asia United Bank: moderated by digital innovation and adoption behavior
Digital innovation and adoption behavior has a pivotal role in moderating how customer digital experience influences brand image through cohesive interactions that delights their customers. This study aims to provide strong empirical evidence of the relationship between digital customer experience i...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/157 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1162/viewcontent/The_Effects_of_Digital_Customer_Experience_on_the_Brand_Image3.pdf |
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| Institution: | De La Salle University |
| Language: | English |