Defining a Filipino heritage brand in the digital age
How does an undefined yet strong heritage human brand compete in this rapidly-evolving, social-media crazed, digital-marketing driven business environment? The fiercely competitive arena of the fashion industry, where artisanal apparel tends to be so quickly commoditized by imitators and aggressive...
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| Format: | text |
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Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/res_cbrd/34 https://animorepository.dlsu.edu.ph/context/res_cbrd/article/1014/viewcontent/cbrd_vol3_num1.pdf |
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| Institution: | De La Salle University |