Defining a Filipino heritage brand in the digital age

Defining a Filipino heritage brand in the digital age

How does an undefined yet strong heritage human brand compete in this rapidly-evolving, social-media crazed, digital-marketing driven business environment? The fiercely competitive arena of the fashion industry, where artisanal apparel tends to be so quickly commoditized by imitators and aggressive...

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Bibliographic Details
Main Author: Poblador, Paz Esperanza T.
Format: text
Published: Animo Repository 2015
Subjects:
Filipino heritage brand
digital age
digital marketing
branding
fashion industry
Advertising and Promotion Management
Marketing
Online Access:https://animorepository.dlsu.edu.ph/res_cbrd/34
https://animorepository.dlsu.edu.ph/context/res_cbrd/article/1014/viewcontent/cbrd_vol3_num1.pdf
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Institution: De La Salle University
id oai:animorepository.dlsu.edu.ph:res_cbrd-1014
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:res_cbrd-10142023-09-27T04:28:27Z Defining a Filipino heritage brand in the digital age Poblador, Paz Esperanza T. How does an undefined yet strong heritage human brand compete in this rapidly-evolving, social-media crazed, digital-marketing driven business environment? The fiercely competitive arena of the fashion industry, where artisanal apparel tends to be so quickly commoditized by imitators and aggressive competition from top-of-mind global mass-produced brands, is where Filipina designer Patis Tesoro has been thriving and surviving as a passionate serial entrepreneur for over four decades now. Regarded as The Grand Dame of Philippine Fashion, she has done her fair share in uplifting homegrown arts and crafts by meticulously creating unique pieces of textile, clothing, home decor, and fine art, all of which have been sold worldwide. 2015-01-01T08:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/res_cbrd/34 https://animorepository.dlsu.edu.ph/context/res_cbrd/article/1014/viewcontent/cbrd_vol3_num1.pdf Center for Business Research and Development Animo Repository Filipino heritage brand digital age digital marketing branding fashion industry Advertising and Promotion Management Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic Filipino heritage brand
digital age
digital marketing
branding
fashion industry
Advertising and Promotion Management
Marketing
spellingShingle Filipino heritage brand
digital age
digital marketing
branding
fashion industry
Advertising and Promotion Management
Marketing
Poblador, Paz Esperanza T.
Defining a Filipino heritage brand in the digital age
description How does an undefined yet strong heritage human brand compete in this rapidly-evolving, social-media crazed, digital-marketing driven business environment? The fiercely competitive arena of the fashion industry, where artisanal apparel tends to be so quickly commoditized by imitators and aggressive competition from top-of-mind global mass-produced brands, is where Filipina designer Patis Tesoro has been thriving and surviving as a passionate serial entrepreneur for over four decades now. Regarded as The Grand Dame of Philippine Fashion, she has done her fair share in uplifting homegrown arts and crafts by meticulously creating unique pieces of textile, clothing, home decor, and fine art, all of which have been sold worldwide.
format text
author Poblador, Paz Esperanza T.
author_facet Poblador, Paz Esperanza T.
author_sort Poblador, Paz Esperanza T.
title Defining a Filipino heritage brand in the digital age
title_short Defining a Filipino heritage brand in the digital age
title_full Defining a Filipino heritage brand in the digital age
title_fullStr Defining a Filipino heritage brand in the digital age
title_full_unstemmed Defining a Filipino heritage brand in the digital age
title_sort defining a filipino heritage brand in the digital age
publisher Animo Repository
publishDate 2015
url https://animorepository.dlsu.edu.ph/res_cbrd/34
https://animorepository.dlsu.edu.ph/context/res_cbrd/article/1014/viewcontent/cbrd_vol3_num1.pdf
_version_ 1783960705195573248

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