Integrative action research paper on creating company branding direction and guidelines for Healthy Hogs Brand Central

• Main Author: Ancla, Kristine Joy P.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Branding (Marketing); Business Administration, Management, and Operations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/41; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1062/viewcontent/ancla_Redacted.pdf
• Institution: De La Salle University

This insider action research is aimed at increasing brand awareness in a start-up business by improving brand identity, brand resonance, and consumer engagement and following. In the completed cycles, the marketing team created company branding direction and guidelines to improve the consistency and...