Improving the marketing communication strategies of the DTI's Go Lokal brand to better support the local MSMEs
In this collaborative insider action research, our team agreed to focus on Go Lokal’s lack of substantial marketing initiatives. As the brand continuously grows, it has to adopt relevant marketing strategies to increase its visibility and strengthen its branding so it can thrive in the competitive r...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6031 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13140/viewcontent/Peyra_Fatima_11699817_Improving_the_Marketing_Communications_Strategies_of_the_DTI_s_Go_Lokal_Brand_to_Better_Support_the_Local_MSMEs_1_Redacted.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |