Private school marketing: increasing the enrollees and strengthening the brand equity of Muñoz United Methodist Church Learning Center, Inc. through a brand positioning strategy expressed in an advertising campaign

Muñoz United Methodist Church Learning Center Inc. (MUMCLCI), a private elementary school in Science City of Muñoz, Nueva Ecija, saw a sharp drop in enrollees when the pandemic struck in 2020. To raise the school’s enrollee count and strengthen its brand equity, a brand positioning and differentiati...

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Bibliographic Details
Main Author: Gaboy, Nomer Ivan Jethro
Format: text
Language:English
Published: Animo Repository 2023
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Online Access:https://animorepository.dlsu.edu.ph/etdm_manorg/199
https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1259/viewcontent/Gaboy.pdf
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Institution: De La Salle University
Language: English