Private school marketing: increasing the enrollees and strengthening the brand equity of Muñoz United Methodist Church Learning Center, Inc. through a brand positioning strategy expressed in an advertising campaign

• Main Author: Gaboy, Nomer Ivan Jethro
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Branding (Marketing); Private schools—Marketing; Business; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/199; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1259/viewcontent/Gaboy.pdf
• Institution: De La Salle University

Muñoz United Methodist Church Learning Center Inc. (MUMCLCI), a private elementary school in Science City of Muñoz, Nueva Ecija, saw a sharp drop in enrollees when the pandemic struck in 2020. To raise the school’s enrollee count and strengthen its brand equity, a brand positioning and differentiati...