The impact of social media marketing on political brand equity

• المؤلفون الرئيسيون: Razak, Nur Amirah, Abd Rahman, Hanisa, Abd Kahar, Hana Diyana
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Marketing::Social; DRNTU::Social sciences::Political science; DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Marketing::Internet
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51437
• المؤسسة: Nanyang Technological University

The theory of Brand Equity has been studied intensively by researchers, stemming from its applicability on everyday consumer goods to the services industry. In recent years, the growth of social media has offered companies new ways of understanding the development of Brand Equity. It is without a do...