The impact of social media marketing on political brand equity

The theory of Brand Equity has been studied intensively by researchers, stemming from its applicability on everyday consumer goods to the services industry. In recent years, the growth of social media has offered companies new ways of understanding the development of Brand Equity. It is without a do...

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Bibliographic Details
Main Authors: Razak, Nur Amirah, Abd Rahman, Hanisa, Abd Kahar, Hana Diyana
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51437
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Institution: Nanyang Technological University
Language: English