Utilizing social media marketing in a traditional MSME: An insider action research

• المؤلف الرئيسي: Disu, Kristel Joy A.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Internet marketing—Philippines; Small business —Internet marketing—Philippines; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/132
• المؤسسة: De La Salle University

Many view the adoption of social media in businesses' marketing as the new way of doing business, allowing firms to create more intimate relationships with stakeholders (Brodie et al., 2007). Although there is a growing concern that businesses “must” engage with social media or risk losing out...