Utilizing social media marketing in a traditional MSME: An insider action research

• Main Author: Disu, Kristel Joy A.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Internet marketing—Philippines; Small business —Internet marketing—Philippines; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/132
• Institution: De La Salle University

Many view the adoption of social media in businesses' marketing as the new way of doing business, allowing firms to create more intimate relationships with stakeholders (Brodie et al., 2007). Although there is a growing concern that businesses “must” engage with social media or risk losing out...