To give or not to give? Choosing chance under moral conflict

• Main Authors: LIN, Stephanie C., REICH, Taly
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Behavioral decision theory; Charity and prosocial behavior; Decision making; Ethics and morality; Preference and choice; Management Sciences and Quantitative Methods; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5404; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6403/viewcontent/Lin_et_al_2017_Journal_of_Consumer_Psychology__1_.pdf
• Institution: Singapore Management University

Although prior research suggests that people should not prefer random chance to determine their outcomes, we propose that in the context of prosocial requests, a contingent of people prefer to rely on chance. We argue that this is because they are conflicted between losing resources (e.g., time, mon...