An integrated marketing communications campaign for Globe GCash beep MasterCard
On third quarter (3rd) quarter of 2015, G-Xchange, Inc., a subsidiary of Globe Telecom launched the Globe GCash beep MasterCard, a reloadable prepaid card positioned as an Everyday-all-in-one card. The Card can be used for bills payment, buy prepaid load at a discounted price, online shopping and ca...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4853 |
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| Institution: | De La Salle University |
| Language: | English |