An integrated marketing communications campaign for Brownies Unlimited

Desserts Plus Inc., is one of the pioneer mother companies in the Philippines that specializes in confectionary and baked desserts goods that are premium in taste yet very affordable for the Filipinos share of wallet. Through the years, brands under it has evolved from a single store to dominating t...

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Bibliographic Details
Main Author: Arellano, Vernette Anne A.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5215
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Institution: De La Salle University
Language: English